Wednesday, January 4, 2012

I Am An Artist: The Art Of Communication!

People are always tempted to cut corners when it comes to hiring the professional services of people in the communication business. Paying for graphic design, photography or web design can be pricey, but be aware that you will get what you pay for.

Today, we live in a brand conscious world and it is more important than ever to make a good and lasting impression. And to all of you out there who do not own a business: you brand yourself and your family everyday too!  With every picture, holiday card and posts in the social media YOU are promoting an image for yourself.

The general perception seems to be that design is all about making something "look pretty" and that anyone can do it. In truth, successful design is all about communication and psychology...yes it goes that deep! Your promotional material, logo, choice of fonts, colors, images, text and even the paper you choose for your marketing material will SAY something about you and your business.  Whether you are considering producing a logo, flyer, brochure, holiday card or some other form of marketing material (for personal or commercial use) it is always worth using a professional.

Communication is an art, and also a business! So please respect all of us in this field by paying for our time and talent.  Would you work for free? A favor is: can you pick up my mail while i am out of town...NOT: can you design a 4 page flyer for me?
And last but very important: respect our copyright by always giving us credit for our work. Thanks!!

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